If you are a fan of sports and/or unwittingly seeing an athletes penis, then Deadspin is the internet destination for you.

Conceived as sort of an anti-ESPN, it’s become, along with “The Jim Rome Show” and NY Magazine sports columnist Will Leitch articles, a part of any sports fan balanced diet who easily tire of Sportscenter newspeak and complete strangle hold of cable TV.

GQ just published an online story about the rise of Deadspin, and it’s facisnating both for the history of the site and just how much one has to go through to post a picture of Brett Favre’s junk on your website.

“I did like nine television shows in two days,” Daulerio recalls. “The Today show called me on a Sunday at two thirty. It was brunch time with my girlfriend and a friend, and I was half in the bag. A couple of hours and two bong hits later, I’m doing an interview on the porch. Everyone is jamming Adderall to clean the place as quickly as possible. I was trying to find pants.” The story has generated 5 million page views to date—and plenty of debate about the TMZ-ization of sports journalism. “It isn’t a question of whether or not he should have done the story. It’s a story,” says Frank Deford, who’s been writing for Sports Illustrated since 1962. “But aren’t there better stories to do? Do we really want to know about Brett Favre trying to get laid? Wouldn’t you rather spend your time delving into the evils of college athletics, or drugs and sports?”

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